Glossary
Ad Exchange
A sophisticated, real-time marketplace facilitating programmatic ad buying and selling. It connects demand-side platforms (DSPs) with supply-side platforms (SSPs), streamlining the advertising process for improved efficiency and targeting.
A sophisticated, real-time marketplace facilitating programmatic ad buying and selling. It connects demand-side platforms (DSPs) with supply-side platforms (SSPs), streamlining the advertising process for improved efficiency and targeting.