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Glossary

Ad Network

An intermediary platform bridging advertisers and publishers, automating the ad space bidding and placement process. These networks vary by ad format, including native, display, push notification, contextual, and mobile advertising, among others.

An intermediary platform bridging advertisers and publishers, automating the ad space bidding and placement process. These networks vary by ad format, including native, display, push notification, contextual, and mobile advertising, among others.