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Glossary

Affiliate Marketing Analytics

The collection and analysis of data related to affiliate marketing efforts to improve performance and ROI.

The collection and analysis of data related to affiliate marketingAffiliate marketing is a performance-based online marketing strategy where businesses (often called merchants or advertisers) reward individual marketers (known as affiliates or publishers) for driving traffic, leads, or sales to the business’s products or services. In this model, affiliates earn a commission for each agreed-upon action completed by a referred customer. Key aspects of affiliate […] efforts to improve performance and ROIReturn on Investment, a key performance indicator calculated as a percentage by dividing profit by cost and multiplying by 100..