Metrics

Key performance indicators used to measure the success of affiliate marketingAffiliate marketing is a performance-based online marketing strategy where businesses (often called merchants or advertisers) reward individual marketers (known as affiliates or publishers) for driving traffic, leads, or sales to the business’s products or services. In this model, affiliates earn a commission for each agreed-upon action completed by a referred customer. Key aspects of affiliate […] efforts, such as conversion rateA crucial performance indicator measuring the percentage of visitors who complete a desired action. Calculated by dividing the number of conversions by total visitors# this metric guides optimization strategies across marketing channels., EPC, and ROIReturn on Investment, a key performance indicator calculated as a percentage by dividing profit by cost and multiplying by 100..