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Glossary

Case Study

An in-depth analysis of a particular affiliate marketing campaign or strategy, often used for educational purposes.

An in-depth analysis of a particular affiliate marketingAffiliate marketing is a performance-based online marketing strategy where businesses (often called merchants or advertisers) reward individual marketers (known as affiliates or publishers) for driving traffic, leads, or sales to the business’s products or services. In this model, affiliates earn a commission for each agreed-upon action completed by a referred customer. Key aspects of affiliate […] campaign or strategy, often used for educational purposes.