Click-Through

The user action of clicking on an advertisement or hyperlinkThis is an item on a webpage that contains a link that directs the user to a different part of the page or a different website altogether. The hyperlinked item can be a word, a series of words, or an image, and is often highlighted to emphasize that clicking on it will lead you somewhere […] and successfully loading the destination page. This metric is fundamental in assessing the initial effectiveness of ad creatives and promotional content.