CPL (Cost per Lead)

A pricing model focused on lead generationThe process of attracting and converting strangers and prospects into someone who has indicated interest in a company’s product or service.# where advertisers pay for each qualified leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. obtained through marketing efforts. This approach is popular for businesses prioritizing building a potential customer database.