Double Opt-In (DOI)

Otherwise known as Confirmed Opt-inThe process by which a user gives permission to receive communications, typically via email., this is a two-step subscription procedure. The user needs to input his details in a form (which requires an email address), submit it, and then check his email to confirm the subscription. Only when the user has confirmed subscription will the leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. be counted towards the affiliate. This style of subscription is said to have better quality leads as compared to Single Opt-Ins.