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Glossary

Dynamic Tracking

This is a tracking style that changes dynamically based on the information that the click provides. Data is gathered based on the tracking tokens that ad networks automatically fill out. The tracking tokens vary and depend on the traffic network.

This is a tracking style that changes dynamically based on the information that the click provides. Data is gathered based on the tracking tokensAlso known as macros, variables, UTM parameters, and more. Tracking tokens are variables that are dynamically generated and are used to obtain and fire back information on each click or view. This allows advertisers to monitor the performance of an offer or campaign on a specific audience segment. that ad networks automatically fill out. The tracking tokens vary and depend on the trafficThis is the inflow of visitors to a page. network.