Earnings per Click (EPC)

This is the average rate that helps affiliates estimate their earnings (or potential earnings) at a glance. Although it is called “Earnings per Click”, in reality, it is earnings per one hundred clicks. This is computed based on the total affiliate earnings for that offer/program, divided by the number of clicks the offer has received for a given period. The result is then multiplied by a hundred to come up with the average earnings per 100 clicks.