Fired Pixel — Affiliate Marketing Glossary

This is an industry-wide term which means a click or an impression has occurred, and that information on that specific ad view or click has been sent back to the affiliate’s tracker. This may also mean that a conversion has occurred when the click generated a lead or a sale.

This is an industry-wide term which means a click or an impressionThis refers to the numerous times an ad is displayed. In pop-ads, one “pop” of a webpage is counted as an impression. In display and text-link ads, an impression is counted whether or not the ad is in the viewable range. A viewable impression, on the other hand, is counted when at least 50% of […] has occurred, and that information on that specific ad view or click has been sent back to the affiliate’s tracker. This may also mean that a conversionThe completion of a desired action by a user# such as a purchase# sign-up# or download. Conversions are the ultimate goal of most marketing campaigns and serve as a key metric for measuring success. has occurred when the click generated a leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. or a sale.