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Glossary

First Click

This is a program policy wherein the first affiliate who managed to place a cookie on a user’s browser or computer will be the one credited with the lead or sale. This is applicable only until the cookie expires and if the user has not yet deleted the cookie. Until then, cookies placed by subsequent […]

This is a program policy wherein the first affiliate who managed to place a cookie on a user’s browser or computer will be the one credited with the leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. or sale. This is applicable only until the cookie expires and if the user has not yet deleted the cookie. Until then, cookiesSmall data files stored on users’ devices to track browsing behavior and preferences. Cookies enable personalized experiences# targeted advertising# and accurate attribution in affiliate marketing campaigns. placed by subsequent affiliate links will not be considered for the conversionThe completion of a desired action by a user# such as a purchase# sign-up# or download. Conversions are the ultimate goal of most marketing campaigns and serve as a key metric for measuring success..