Flat Deal — Affiliate Marketing Glossary

Also known as Direct Buy or Flat Rate Advertising Deal, this allows a media buyer to purchase all incoming traffic from a website at a fixed fee. Since all traffic is being purchased, the buyer cannot filter or separate high-quality traffic from low-quality ones. The only thing the buyer can control is the location of […]

Also known as Direct BuyThis is an ad-buying system wherein the media buyer is in direct contact with a publisher and purchases ad inventory in bulk. Instead of passing through a bidding system, the media buyer pays for the ad space at either a fixed CPM rate or a fixed schedule (with start and end dates). Under such circumstances, […] or Flat Rate Advertising Deal, this allows a media buyer to purchase all incoming trafficThis is the inflow of visitors to a page. from a website at a fixed fee. Since all traffic is being purchased, the buyer cannot filter or separate high-quality traffic from low-quality ones. The only thing the buyer can control is the location of the ad space, as well as the start and end dates of the ad.