FTC Guidelines

Rules set by the Federal Trade CommissionThe monetary reward affiliates receive for successfully promoting offers and driving desired actions. Commission structures vary and may be based on leads# sales# or other conversion metrics defined by the advertiser. that govern advertising practices, including affiliate marketingAffiliate marketing is a performance-based online marketing strategy where businesses (often called merchants or advertisers) reward individual marketers (known as affiliates or publishers) for driving traffic, leads, or sales to the business’s products or services. In this model, affiliates earn a commission for each agreed-upon action completed by a referred customer. Key aspects of affiliate […] disclosures.