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Glossary

GEO Targeting

This is a targeting option that allows the affiliate to purchase only traffic coming from a specific geographic location, such as a region, country, state or even city. An ad network is able to filter this based on the IP address of the user.

This is a targeting option that allows the affiliate to purchase only trafficThis is the inflow of visitors to a page. coming from a specific geographic location, such as a region, country, state or even city. An ad networkAn intermediary platform bridging advertisers and publishers, automating the ad space bidding and placement process. These networks vary by ad format, including native, display, push notification, contextual, and mobile advertising, among others. is able to filter this based on the IP address of the user.