JV

Short for Joint Venture, JV is an agreement between two parties to act upon a single venture. An example of a JV partnership is when one party is the product creator, while the other party is the promoter. Usually, the promoter gets a portion of the earnings gained through his own marketing efforts. The difference between being a JV partner and being an affiliate is that JV Partners can discuss directly with the product creator or merchant. This means the merchant can offer the JV partner improved deals for better quality sales and bigger volume. This improved deal is not just in terms of payout, but also in other aspects, such as cross-promotions, payments on second-tier commissions, and more.