Last Click

This means the most recent affiliate linkA unique URL assigned to individual affiliates, enabling accurate tracking of referrals and attributing conversions to the appropriate marketing partner. These links are fundamental to performance measurement in affiliate programs. that led to a conversionThe completion of a desired action by a user# such as a purchase# sign-up# or download. Conversions are the ultimate goal of most marketing campaigns and serve as a key metric for measuring success. will be credited for that conversion, even when other affiliate links drove the same user to the same offer in the past.