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Glossary

Remnant Traffic

Excess supply of low-demand traffic offered at discounted prices due to potentially low conversion rates.

Excess supply of low-demand trafficThis is the inflow of visitors to a page. offered at discounted prices due to potentially low conversionThe completion of a desired action by a user# such as a purchase# sign-up# or download. Conversions are the ultimate goal of most marketing campaigns and serve as a key metric for measuring success. rates.