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Glossary

Single Opt-in

A simple lead conversion process requiring only user sign-up without confirmation.

A simple leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. conversionThe completion of a desired action by a user# such as a purchase# sign-up# or download. Conversions are the ultimate goal of most marketing campaigns and serve as a key metric for measuring success. process requiring only user sign-up without confirmation.