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Glossary

Spot

These are advertising spaces. On TV and radio, it’s ten to 60 seconds of air time. On websites, it’s above the fold, on the sidebar, between the content and more.

These are advertising spaces. On TV and radio, it’s ten to 60 seconds of air time. On websites, it’s above the foldThe prime real estate of a webpage visible without scrolling, analogous to the upper portion of a folded newspaper. This crucial area should showcase compelling content to captivate visitors and encourage further engagement with the site., on the sidebar, between the content and more.