Glossary
Viral Marketing
This is a marketing technique employed in social media platforms, such as Facebook, Instagram and Snapchat. The term “viral” means the content (either text, link, image, or video post) has gained popularity throughout the platform by means of sharing. To succeed in this technique, the content must be interesting, shocking, or entertaining to prompt the […]
This is a marketing technique employed in social media platforms, such as Facebook, Instagram and Snapchat. The term “viral” means the content (either text, link, image, or video post) has gained popularity throughout the platform by means of sharing.
To succeed in this technique, the content must be interesting, shocking, or entertaining to prompt the viewer to share it so that others within their circle will also get to see it.