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Glossary

Whitelist

This is the list of keywords, sources, targets, domain names, etc. that you want to receive traffic from. Typically, it is a list that advertisers have compiled based on previously-run campaigns and have been deemed high-quality sources that often lead to conversions.

This is the list of keywords, sources, targets, domain names, etc. that you want to receive trafficThis is the inflow of visitors to a page. from. Typically, it is a list that advertisers have compiled based on previously-run campaigns and have been deemed high-quality sources that often leadThis is a type of conversion wherein the user only needs to submit specific information for the conversion to be considered. Businesses use such leads to get in touch with potential customers. to conversions.